Google ppc marketing5/28/2023 ![]() Plus, Google has developed an excellent formula for ensuring that PPC ads meet the user’s needs. And because we use search engines when we’re looking for products and services, the results, including the ads, are generally highly relevant to what we’re looking for. This means that people really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs. It’s good for searchers – Research indicates that searchers click on paid search ads more often than any other form of digital advertising.Ultimately, pay-per-click marketing is good for everyone: For example, if you pay $10 for a click, but the click results in a $300 sale, then using PPC is a no-brainer. (That’s why it’s called “pay per click.”) When your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it. Here’s how it works: Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee.
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